I took another look at Daniel Craig.
After his star turn in Casino Royale, he has starred in 8 non-Bond movies.
Three of them were supposed to be the starts of larger franchises.
The Golden Compass came from such poisonous stock that it barely made $70 million.
And while Cowboys and Aliens and The Girl with the Dragon Tattoo limped toward $100 million, they both very much underperformed. Thus all 3 franchises were killed. I'm not saying that it is Craig's fault, but none of his other non-Bond films made a serious dent in the box office, so I think I'm going to take him off of the list of new movie stars until he can deliver giant ticket sales when he's not 007.
The second look is at Steve Carell. As of now, his latest, Seeking a Friend for the End of the World, has only taken in $5.5 million. That's only about half of the production budget. While much smaller. this movie is by all accounts a flop. I tend to give Carell a bit of pass on this because the subject matter was so dark and bizarre. He has a few more interesting projects coming up, so I wouldn't count him out yet.