I love Jason Reitman as a director. I think Young Adult was a misfire and I missed Labor Day. I think he is capable of doing something very interesting with the subject.
The other thing is this: I've been teaching film production for a few years and I've had this theme or something like it brought up in a few student films. The idea is that even though we are more and more connected through technology and social media, this artificial connection blunts and acts as a barrier to real human connection. Because I've seen it so often I think its tapping into something in the zeitgeist.